Agency retainer vs a one-off build — what it costs over time
The market sells months. Move the slider and see what a year, or three, of a monthly retainer adds up to next to paying once and owning it.
A monthly retainer against paying once
Entry-level local SEO runs ₹8,000–₹12,000 a month across Kolkata, Delhi and Bangalore. Set it to whatever you have actually been quoted.
At ₹10,000 a month, the retainer passes the one-off price in month 2. Everything after that is money spent to keep something you would already have owned.
The retainer range is researched market pricing, not a straw man — see the pricing comparison on the homepage for the sources. The honest caveat: a retainer buys ongoing work, and a one-off build does not. The question worth asking is whether the ongoing work is worth what it costs you, and whether you would still own anything if you stopped.
Where this came from
The other three.
WhatsApp cost
Meta charges per message now, not per conversation, and almost nobody selling you a WhatsApp campaign mentions the bill that arrives afterwards. Put your own numbers in.
FreeAd break-even
Before you boost anything, find out how many orders a day it has to bring in just to break even. Most people have never done this sum.
FreeGST calculator
Add GST to a price, or pull it back out of one, on the slabs that actually apply since September 2025. Shows the CGST and SGST split for your invoice.
Numbers are the easy part.
The harder question is whether people can find you at all. The free scan answers that in under a minute, in writing, and you keep the findings.