What it actually costs, and what it is actually worth.
Most of what is written about digital marketing in India is written to sell digital marketing. These are the sums, done out in the open, with calculators you can run on your own numbers and no form to fill in first.
Online store setup cost in India for a small business (2026)
Setup is the small number. Selling ₹1 lakh a month online, platform and payment fees run ₹2,890 to ₹8,456 a month — and the cheapest plan costs the most.
Read itWhat automation actually looks like for a small business — six stories
No jargon. Six ordinary Kolkata businesses, the job that eats their day, and what their phone shows them once a bot or a small app does that job instead.
Read itSEO monthly retainer cost in Kolkata (2026)
What Kolkata agencies publish per month — ₹2,999 to ₹60,000 under the same words — what each price buys in pages, links and reports, and what one shop needs.
Read itWebsite maintenance cost for a small business in India (2026)
What keeping a small business website online really costs each year — domain, hosting, SSL, updates — and when a maintenance contract is worth it.
Read itWebsite design cost in Kolkata (2026): what each price buys
₹4,000 to ₹1,00,000 for "the same" five pages. What each Kolkata price band buys, what it costs from year two, and how to compare quotes.
Read itWhy your Google Business Profile got suspended
Suspended, unclaimed, or stuck on a number that will not verify — what each one means, what caused it, and how to appeal without burning your one retry.
Read itWhat photos actually belong on your Google Business Profile
Google's photo size and quality rules, the three kinds of photo to add first, and the mistakes that make a listing look worse than having none.
Read itWhich AI tools are actually worth using for your shop
Chat assistants, a free 18-month Jio offer, local image tools and the new AI labelling law — sorted from what helps a small shop to what is noise.
Read itShop not showing on Google Maps? Six causes and the fixes
Google never warns you when an open shop drops off Maps. Six causes, from 'permanently closed' edits to wrong categories, and the fix for each.
Read itDo you need GST registration? Limits and exceptions (2026)
₹40 lakh for goods, ₹20 lakh for services, and the cases where turnover does not matter. Government fee: nil. Approval in 3–7 working days since Nov 2025.
Read itWebsite design under ₹3,000 in Kolkata — what you actually get
You can genuinely get a website built for ₹2,999 in Kolkata. What is in it, the four costs nobody advertises, and the three-year arithmetic in the open.
Read itWhatsApp Business API pricing in India (2026)
Meta's India rates: ₹0.8631 per marketing message, ₹0.115 utility, and from 1 Oct 2026 ₹0.115 per reply after 1,000 free a month — plus 18% GST and markups.
Read itTwo out of three Google searches now end without a click
68% of Google searches ended without a click in early 2026. For a small Indian shop that is less of a catastrophe than it sounds — but a real warning.
Read itShould a small shop pay a monthly retainer, or pay once?
Local SEO retainers run ₹8,000–₹12,000 a month in Kolkata. The arithmetic against paying once, and the month the two cross over.
Read itRun the numbers yourself.
No sign-up, no email, nothing stored. They run entirely in your browser — whatever you type stays on your phone.
WhatsApp cost
Meta charges per message now, not per conversation, and almost nobody selling you a WhatsApp campaign mentions the bill that arrives afterwards. Put your own numbers in.
Free · no sign-upRetainer vs one-off
The market sells months. Move the slider and see what a year, or three, of a monthly retainer adds up to next to paying once and owning it.
Free · no sign-upAd break-even
Before you boost anything, find out how many orders a day it has to bring in just to break even. Most people have never done this sum.
Free · no sign-upGST calculator
Add GST to a price, or pull it back out of one, on the slabs that actually apply since September 2025. Shows the CGST and SGST split for your invoice.
Or just find out where you stand.
The free scan checks your site and listing and tells you what is broken, in writing, in under a minute.