What it actually costs, and what it is actually worth.
Most of what is written about digital marketing in India is written to sell digital marketing. These are the sums, done out in the open, with calculators you can run on your own numbers and no form to fill in first.
Your shop is not showing on Google Maps
Why a real shop disappears from Google Maps — closed listings, wrong categories, mismatched numbers — and the six things to check, in order.
Read itDo you actually need GST registration?
The turnover limits, the cases where turnover is irrelevant, what the government charges (nothing), and how long approval takes since November 2025.
Read itWebsite design under ₹3,000 in Kolkata — what you actually get
You can genuinely get a website built for ₹2,999 in Kolkata. What is in it, the four costs nobody puts in the advertisement, and the three-year arithmetic done in the open.
Read itWhat WhatsApp marketing actually costs a small business in India
Meta bills per message now, not per conversation — and 18% GST lands on top. The real India rates, plus a calculator for your own contact list.
Read itTwo out of three Google searches now end without a click
68% of Google searches ended without a click in early 2026. For a small Indian shop that is less of a catastrophe than it sounds — but a real warning.
Read itShould a small shop pay a monthly retainer, or pay once?
Local SEO retainers run ₹8,000–₹12,000 a month in Kolkata. The arithmetic against paying once, and the month the two cross over.
Read itRun the numbers yourself.
No sign-up, no email, nothing stored. They run entirely in your browser — whatever you type stays on your phone.
WhatsApp cost
Meta charges per message now, not per conversation, and almost nobody selling you a WhatsApp campaign mentions the bill that arrives afterwards. Put your own numbers in.
Free · no sign-upRetainer vs one-off
The market sells months. Move the slider and see what a year, or three, of a monthly retainer adds up to next to paying once and owning it.
Free · no sign-upAd break-even
Before you boost anything, find out how many orders a day it has to bring in just to break even. Most people have never done this sum.
Free · no sign-upGST calculator
Add GST to a price, or pull it back out of one, on the slabs that actually apply since September 2025. Shows the CGST and SGST split for your invoice.
Or just find out where you stand.
The free scan checks your site and listing and tells you what is broken, in writing, in under a minute.