WhatsApp Business API cost calculator for India
Meta charges per message now, not per conversation, and almost nobody selling you a WhatsApp campaign mentions the bill that arrives afterwards. Put your own numbers in.
What Meta will bill you for WhatsApp
Nothing you type here leaves your phone. There is no server behind this — the sums run in your browser.
Marketing messages are 15.0× your utility bill. Utility templates — order updates, delivery notices — cost a fraction as much and get read more, because people asked for them.
Default rates are Meta's published India per-message rates, checked 21 October 2026: marketing ₹0.8631 and utility ₹0.115 per delivered message, and since 1 October 2026 ₹0.115 for each reply you send inside the 24-hour window after the first 1,000 a month per business number, which Meta does not charge. Replies were free until 30 September 2026. The rates are editable above because rate cards change — Meta raised the India marketing rate about 10% from ₹0.7846. Your provider may add their own margin on top of these, and many do without saying so.
Where this came from
The other three.
Retainer vs one-off
The market sells months. Move the slider and see what a year, or three, of a monthly retainer adds up to next to paying once and owning it.
FreeAd break-even
Before you boost anything, find out how many orders a day it has to bring in just to break even. Most people have never done this sum.
FreeGST calculator
Add GST to a price, or pull it back out of one, on the slabs that actually apply since September 2025. Shows the CGST and SGST split for your invoice.
Numbers are the easy part.
The harder question is whether people can find you at all. The free scan answers that in under a minute, in writing, and you keep the findings.